Content marketing is a technique based on creating, publishing, and sharing an interest with each buyer persona. But to implement a valid content strategy, you have to take into account two requirements:
have the buyer persona we want to address well defined; and decide what knowledge you want to convey to your target audience in different formats such as blog articles, downloadable resources, podcasts, video tutorials, among others.
Thanks to content marketing, the marketing department will work the entire user purchase cycle.
The whole process that a person goes through when he realizes what he needs until he decides to buy a product/service to fix it.
Therefore, all the published content will have to respond to your ideal client’s needs and problems. Only in this way can a successful strategy be built.
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Benefits of doing content marketing
The term content marketing is gaining more and more, but why use Content Marketing? Next, we present the main advantages of the strategy for your company to achieve its business objectives.
- Improve the image of the brand. By giving users valuable and personalized content, you will improve your reputation and visibility.
- It is cheaper and more profitable.
- Improve your search engine rankings as there is less competition.
- It makes you think yes or yes about users. The user is the center, and the text is oriented towards their understanding of a topic, not the placement of keywords.
- It brings you closer to your community, so it is an excellent way to connect with the public.
- get to know them more deeply, and increase engagement.
- It allows you to reach more people, connect with a new audience.
- It is a very effective way to convert leads to generate sales in the medium term. In this case, you are increasing the number of sales means focusing your content calendar production on guiding your information through the entire purchase process and preparing them for decision making.
But applying a content marketing strategy does not mean forgetting to work at the SEO level.
There is a very close relationship between both systems. Content marketing allows you to work on many different keywords
which implies an increase in the chances of appearing in search results.
With a Content Marketing strategy, you can reduce the CAC (Customer Acquisition Cost) by promoting materials that eliminate customers.
doubts when buying. Using resources such as infographics and ebooks is highly recommended—Webinars and other content can facilitate the sales process.
What do you want to achieve with a content marketing strategy?
There is no single answer so that it will depend on each business model. Generally speaking, the following objectives are distinguished for content marketing.
- Increase in the number of sales and income.
- Improve brand reputation.
- Create an online community of followers who interact socially with your brand.
- Get more traffic for your page (organic, direct, etc.).
But for this, you have to take into account a series of steps to take:
Research your competition
It is convenient to investigate the leading brands in your sector that are currently successfully marketing content. It does not have to be large brands.
Small companies with much fewer resources may be promoting much more engaging content. It would be interesting to identify:
- The main topics they deal with.
- What are the articles that have had the most social repercussion?
- Please take note of the main calls to action they use.
- Identify those factors that make your content strategy special.
Decide on which channels you are going to promote your content.
Not all social networks are ideal for all sectors.
For example, technical content generally impacts professional social networks such as Linkedin than on Facebook
So it is crucial to define what is going to be published on each Social Network.
Prepare the content creation and dissemination process.
- Create a work calendar and assign tasks. What topics are going to be covered? On what date? Who has to write the content?
- Good content costs a lot to produce, so you can write it yourself, hire a copywriter, and buy the articles.
- Establish the approval process. It is convenient that there is a supervisor in charge of editing and approving the content.
- Who is going to promote the content on social media? Again this is a task that you can do yourself or hire an expert professional.
Guest Blogging and Content Marketing
Guest blogging is to publish content on other platforms as a guest author, and this action is essential in the marketing content for two reasons:
- First, it allows you to spread your content on other platforms reaching a new audience that you can captivate.
- On the other hand, you can get relevant authors in your sector to write on your blog by contributing a different perspective and
- their experience in subjects you may not have mastered.
In short, content marketing works, but it is necessary to invest resources and time. In our marketing programs.
we teach you to obtain the best results in your communication campaigns, and therefore, we encourage you to inform yourself about
Now that you know how to make a Content Marketing strategy, we encourage you to take a look at our courses, postgraduate courses, and also masters such as
the master of digital marketing and specialization in which you can specialize in the hands of marketing professionals to create the best content strategies that will connect directly with users.
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