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Digital Marketing

What is Digital Marketing? – Definition, Characteristics And More

Definition Digital Marketing

The definition of digital marketing, also familiar as online marketing, is a concept that encompasses all those commercial actions and strategies that execute on Internet channels: social networks, blogs, and websites, forums, video platforms, etc. This phenomenon has been developing since the 90s to transfer offline methods to the digital field.

Characteristics Of Digital Marketing

Digital marketing is an essential strategy for companies due to the excellent opportunity for growth, diffusion, and positioning. Potential customers are almost permanently connected by computer, tablet or smartphone.

Among its main features

  • Affordable costs: in terms of budget, online marketing is more accessible than traditional marketing channels, such as radio or television.
  • More capacity to control and correct campaigns: this is possible thanks to the possibility of consulting the results in real-time and in a very exact way.
  • Make a personalized segmentation: campaigns can be structured and segmented the market we are targeting according to psychological and sociodemographic data and the behavior of users on the network.
  • Flexibility and dynamism: It’s an option to make tests and modifications on the fly according to the results and the users’ behavior.

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How Important Is Digital Marketing?

Among the top examples of digital marketing are the following tools.

  • Firstly, Web or blog: these are two of the main tools to centralize a digital marketing campaign. Simultaneously and in a complementary way, social networks, video platforms, or forums can give more visibility to the movements. It is necessary to have a website that generates confidence in potential clients. The blog concentrates on the content marketing strategy and allows creating exciting content that helps to the position.
  • Search engines: to successfully position a page in search engines’ top positions. It is necessary to carry out organic positioning actions (SEO) or payment (SEM) in the online marketing strategy.
  • Social networks: Social media channels are perfect complements for the dissemination of content, as well as for the creation of a brand community or customer service.
  • Display advertising: it is the most popular digital marketing tool. It refers to the banners or advertisements of different formats and sizes that we find on internet sites.
  • Email marketing: replaces the traditional mailbox. You can do it from your own or third-party databases, with messages in the form of bulletins, newsletters, etc.

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