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About Pet Grooming Business Online
Pet Grooming Business Online: The internet is a big place. It’s not only good for watching cute videos of cats and dogs (though that’s good, too). You can use it to get more of those furry friends into your pet grooming business with digital marketing strategies.
You might be up to date on the latest doggy hair styles, but you might not know where to start with promoting your business online. To help you get started, here are five tips to help you promote your pet grooming business online.
Update your website
Your website is like your home base for online marketing. It’s where potential customers can go to learn everything they need to know about your pet grooming business. And when they feel like they know all they need to know, they’re more likely to hire you!
Ensure your website is up to date with the latest info about your pet grooming business and contains everything customers need to make an informed decision. If there are certain questions customers always ask, make sure your website answers them.
It’s also a good idea to make it easy for customers to book appointments online, preferably right on your website. The fewer steps it takes for customers to hire you, the more customers you’ll get.
Once your website is set up and ready to take appointments, make sure all your other online marketing campaigns drive traffic to your site. That should be the final step before actually booking a grooming appointment for their four-legged best friend!
Post grooming photos on social media
As everyone knows, social media (and the internet as a whole) is basically dedicated to pictures of cute pets. And lucky for you, pet grooming businesses have access to plenty of adorable furry faces to post. Why not use it to get more business!?
Whenever you’re finished with a particularly stylish four-legged client, be sure to snap a few pictures or record a quick video to post to social media — with the owner’s permission, of course. Before and after photos are a big hit with dog groomers. The cuter, the better! It won’t take long for you to grow a following.
As your following grows, you can use your larger audience base to promote your pet grooming business with deals, updates, or any other information you want to post to bring more business through the door.
While posting cute photos and videos on social platform is a great start, don’t forget the primary purpose of social media: to be “social.” Remember to reply to comments, respond to direct messages (DMs), and comment on others’ posts to engage with potential customers online. The friendlier you seem, the more people who will want you to style their pets.
Design an email marketing campaign
You might think email marketing is a thing of the past, but it’s actually one of the most successful ways to advance your business online. In fact, the average email marketing campaign generates $36 for every $1 spent. That’s a 3,600% return on investment!
If those numbers are enough to make your tail wag, it’s time to start an email marketing campaign. The first step is to get plenty of email addresses to add to your contact list.
There are dozens of ways to collect email addresses. These are few of the most popular:
- Provide emailed receipts for your grooming services.
- Include an opt-in form on your website.
- Send regular newsletters with high-quality information.
- Offer email-only discounts and deals.
- Promote your emails on social media.
Of course, the number of strategies to collect email addresses are only limited by your imagination!
Once you have your email list, it’s time to design your email. Since you’re busy styling pooches, you probably don’t have time to design professional emails from the ground up. Luckily, there’s an easier way.
There are plenty of free email marketing campaign generates $36 for every $1 spent available online. Simply browse through some of the templates, choose the one that best fits your style, update the information, and you’re ready to send. It’s as simple as that! Use your email marketing platform to send your high-quality emails to all your contacts and drum up more business for your pet grooming business.
Start a blog
When someone is looking for a specific service, like pet grooming, where’s the first place they turn? According to research, an incredible 93% of people start searching for new products, services, or companies on a search engine like Google.
If a vast majority of people looking for pet grooming services start their search by typing “pet groomers near me” into a search engine, you want to make sure your website shows up at the top of the search results. While there are many search engine optimization (SEO) strategies you can implement, writing a blog is one of the most effective ways to get more organic traffic from search engines.
Writing a blog puts more content on your website that search engines can read and present to users. And the more closely you can match search queries, the more results you’ll appear in.
When thinking about topics for your pet grooming blog, think about common questions asked by your customers. For example, what’s the best shampoo to use on dogs with curly hair? That’d be a great idea for your blog!
Then, the next time someone searches for “what shampoo should I use for my curly dog,” your blog will have a good chance of showing up front and center. Once the user reads your blog and you answer their question, they’ll be on your website and might want to book your services.
The more blogs you write, the more chances you’ll have of landing on the first page of the search engine results and getting more traffic to your website. That’s SEO marketing 101.
Run online contests and giveaways
Everyone likes free stuff. Why not use that knowledge to your advantage to get more customers into your pet grooming business?
Online contests and giveaways are a great way to promote your business online and extend your marketing reach. For example, you could run a social media contest asking people to follow your page and post cute holiday pictures of their pets to your timeline. The person who posts the most adorable shot, as selected by your team, will get a free grooming session.
It won’t be long before tons of pet pictures will be pouring in. People will also share your post to their friends and family, telling them to enter the contest — people who otherwise wouldn’t have seen your post because they don’t follow you.
You don’t necessarily have to give away a free grooming session. It can be anything you want! As long as it’s something that actually interests your followers, a giveaway is a great way to promote your pet grooming business.
Give the gift of style to more furry friends
The internet was made for cute animals. If you want to get more customers to your pet grooming business, use that to your advantage! Post plenty of pictures of your furry clients to social media to grow your following. Then, use your extended reach to promote your website, collect more addresses for email campaigns, write plenty of blogs, and run online contests and giveaways.
With all these online marketing strategies working together, you’ll have more four-legged friends coming through the door to your pet grooming business than ever before. Now go out there and make the world stylish!
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