InClips Media is changing how iGaming social media marketing is done. With their proprietary system, the company is transforming the industry. Through mass organic content distribution, a proven track record with leading brands, and an expert leadership team, InClips Media is determined to guide its clients to success. InClips Media’s model is built to scale, establishing itself as a preeminent social media agency for iGaming.

The Origins of InClips Media

InClips Media was founded by CEO Avry Townsend, Eric Duwel (CMO), and Tyler Pierce (COO) when the trio recognized that traditional marketing methods weren’t enough to succeed in the iGaming space. Seeing this, they were inspired to bring the next level of marketing innovation into the industry.

“The goal was simple,” Townsend stated, “revolutionize how iGaming companies promote and establish brand trust on social media platforms, where attention lives.”

Founded on Expertise

The team behind InClips Media is founded on more than eight years of digital marketing expertise and over six years of working with artists in the music industry. They’ve helped artists blow up via social digital marketing on TikTok and Instagram, receiving 15+ Billboard plaques, five gold plaques, and two platinum plaques at their label. Since joining the iGaming industry a little over two years ago, InClips Media has used its expertise to manage several large-scale marketing campaigns.

“One of the biggest hurdles was breaking down the skepticism around social media virality,” Duwel shared, “especially in an industry like iGaming… We overcame this by crafting our 3-phase marketing approach for iGaming that begins with mass content distribution, micro-creator-style content, and influencer collaborations to solidify each brand into the culture.”

Influencer Marketing for Organic Growth

InClips Media’s method uses influencer marketing for iGaming to create organic growth for betting brands, viral marketing for casinos, Social Media marketing for sportsbooks, and much more. Even when working with brands previously restricted from running traditional ads, InClips Media generates millions of views through custom networks of meme pages, creators, and micro-influencers. Initially shadowbanned, brands become viral in their space.

“InClips Media doesn’t just post—we change the algorithm,” Pierce stated. “Our horizontal scaling strategy allows brands to grow across multiple channels using the same content, maximizing exposure without increasing effort.”

Hitting Viral Metrics

To date, InClips Media claims to have delivered upwards of 8.2 billion views across verticals in 2024 alone. The company has worked on casino brand awareness strategy with BitStarz Casino, Razed Casino, and CSGO Empire, while working more generally with Warner Records and 300 Entertainment. InClips Media has even helped multiple creators to scale their brands to millions of followers and hundreds of millions of monthly views, consistently hitting viral metrics.

Ambition for the Future

Moving forward, InClips Media intends to lead the iGaming marketing industry. The company’s ambitions are wide-reaching, backed by an impressive track record with top-performing brands in the industry. Outside of scaling, InClips Media intends to partner with a forward-thinking iGaming company and become the exclusive marketing engine for their brand, aiming to take over the industry.

“InClips Media isn’t just a marketing agency—it’s a movement,” Townsend concluded. “We’re disrupting the old way of doing things by building an entirely new playbook that merges content creation, the creator economy, and organic content trends… Content is the new currency, and those who can control distribution win.”